OBJECTIVE: purchase promotions at points of sale.
During the tastings, BSMS promoters introduced “Dabas Dimanti” brand and some people tasted the cakes for the first time. The minority who already knew about “Dabas Dimanti” products reacted very positively, sharing their experience, and how much they like gluten-free and lactose-free cakes. BSMS promoted sales with good results and represented the “Dabas Dimanti” brand. Were conducted 10 tastings. In total, were reached 2000 people and bought ~60 cakes.