TASK – to find out the eating habits of cheese consumers and gain insight into the assessment of new Euroser cheese packages as well as potential problems. A focus group study with the participation of 10 people was selected as a solution. Members belonged to different age groups, characterised by different social backgrounds, occupations, family models, lifestyles, etc.. The study was divided into two parts, with a total of 24 questions about eating, shopping habits, beliefs, ideas and advice. Qualitative and quantitative analysis reveals a variety of views and yet also highlights common aspects. Potential new packaging problems were identified, which were not crystallised by the manufacturer in the process of packaging development.