Hartwall summer campaign

GOAL – to provide an opportunity to get acquainted with the product, as well as to popularize the idea that Hartwall is the right drink for the summer.

As part of the campaign, a number of events were held, including product tasting, engaging influencers, social media communication and public relations. The campaign resulted in numerous posts on Instagram, TikTok and media, reaching over 500,000 people.

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