Hypertown beauty zone

TASK - To make an attractive brand promotion to a younger audience at the Drogas beauty area at HyperTown.

Considering the audience, product exploration through experience was offered. This was the day you could dye your hair green, pink, blue or red – be daring! The creative layout and design of the area attracted visitors to have a hairstyle done and share it on their social networks.

hypertown sz 1

hypertown sz 2