Campaign “Let’s tour Latvian palaces and manors 2022”
Task - to inform Latvian public about the opportunity to participate in the campaign by creating a visual identity of the campaign and press news to attract attention of media at the national and regional level. The campaign, which is taking place for the 10th time, is organized by the Latvian Association of Palaces and Manors in cooperation with the Latvian Investment and Development Agency (LIDA). Its objective is to involve Latvian residents in the campaign of touring Latvian cultural and historical heritage – palaces, manors and parks, emphasizing the diversity, uniqueness of local tourism and promoting the acquaintance and exploration of cultural and historical objects. The task of BSMS was to develop a communication plan, visual identity and materials, as well as to activate communication.