We organised 13 exclusive Lindt Lindor and Lindt Excellence chocolate tasting events at Maxima and Rimi stores. We reached more than 2,400 people during the tastings and sold around 230 chocolates. Our promoters, dressed in white personalised Lindt costumes, invited guests to discover the exquisite taste of Lindor and Excellence chocolates, which drove purchases. The eye-catching tasting area particularly appealed to people aged between 30 and 60, often accompanied by children, enjoying a shared chocolate experience. The BSMS team played a key role in helping to increase sales, highlight the Lindt brand and introduce its range of products.