Goal - Balbiino brand Mr.Big says it definitely does! Such was the slogan of the campaign implemented by BSMS for Mr.Big ice cream, which is the largest ice cream on a stick in Latvia! Mr.Big was ready to "GO BIG", so when choosing a communication strategy and visualizations, we choose risky texts and bright colors. We started communicating well before the ice cream season to "warm up" the audience and prepare them for Mr. Big's news - ice cream in a waffle tube. Communication was disseminated through influencers, OOH and social media.