GOAL - to build a long-term loyal relationship between the brand and influencers

Consumers have more confidence in the advice of acquaintances and family members, and in recent years, social media influencers have been included in this category (Matter, 2020). When selecting influencers for Nespresso communication, we made sure that this communication was natural and pleasant for the influencers themselves. Thus, the years of cooperation not only introduced consumers to the brand news, but also made the influencers themselves loyal users of Nespresso.

of nespresso monthly report september

copy of nespresso monthly report september