TASK - to boost Rasēns beverage sales by working with an audience of pupils and young adults. Not without reason, the new generation is called the digital generation. Technology and innovation: what speaks and intrigues. On the other hand, activity in the shop environment is not an easy task because it requires originality. Special Rasēns zones were created in major Riga malls, where purchases had the option of photographing with Rasēns and receiving photographs at once, as well as cutting the great happiness wheel and receiving gifts. Activities were announced on Instagram and Youtube channels. It's all about having fun!