TASK - to attract the attention of Instagram platform users and introduce them to customer service through an interactive filter or augmented reality “mask”

To attract the attention of internet users is becoming more and more difficult with each day. The content offered on the "worldwide web" is very varied. Here the interactive solutions can help, so users could integrate digital solutions into real life. One such tool is augmented reality masks or filters on the Instagram platform. In order to attract a relatively differentiated customer audience, we choose this tool, which indirectly introduces the potential customer to the offered service, while the attraction process itself is exciting and interactive. A BSMS / Norstat study shows that fun aspect is the main factor [43%] that appeals people to try augmented reality filters. And this is also proved by the statistics of the filter created - already in the first month it reached more than 40 thousand views.