TASK – stylish product presentation according to Stockmann's customers. Light alcoholic beverages tend to have a mass consumption strategy, so their final price is relatively low with some (niche) exceptions. Our goal was to position Coquerel cider as an exclusive product because of its taste, natural composition and authenticity. This was the story of real things, beautiful places, juicy French apples and pears, fragrant flowers and true taste. Special cider presentations created the brand's story, but the drink served at the perfect temperature "told" the rest. Careful attention to details and tailoring the solution to the specific audience encouraged people to come, know, taste, discover and buy Coquerel cider.