Sail into the Sea of Love

TASK - to realize the idea of Jurmala City Council on an object that spreads Valentine’s Day vibes and invites residents of Jurmala and it`s guests to create moments together!

The core of the idea was the sea - the most characteristic feature of Jurmala. The boat symbolises relationships as well as the city itself. The location is Lielupe beach, where from any angle there is a wonderful view of the forests and the sea. Therefore any photo taken is a ready-made masterpiece that can be posted in social media. The concept is created with the idea of Valentine’s Day in mind, but also incorporates the idea of a romantic get-together in Jurmala.