TASK - to develop a universal stage solution Syoss Pure Stage. A portable Syoss Pure Stage, which includes not only illuminated product areas but also communication areas on the product line, was developed. The stage was realized with the concept of the event and installed in major trading centres and events in all Baltic countries. In the framework of the measure, people had the opportunity to try the new product line in the performances of professional hairdressers on the spot. In carrying out the digital test, it was possible to determine the Syoss product applied to himself, as well as to participate in momentum on prizes. Communication was built not only in trade centres but also in the social environment, in cooperation with the leaders of the beauty category opinion (influencers).