Merchandising
Merchandising is a set of activities that promote the sale of products at the point of sale, improving the shopping experience and fostering customer loyalty.
BSMS is a professional and reliable merchandising partner for brands in Latvia, Lithuania and Estonia.
Our services:
merchandising services (regular and project type)
sales promotion consultancy
merchandising audit
consultancy and guidance for new store floor plan and opening
development of merchandising strategy
mystery shopper services
Our team will provide merchandising services, taking care of the quality of sales and marketing activities at the point of sale:
1. Merchandising start-up:
- target definition
- point of sale analysis
- determining the frequency of visits to the outlets
- setting specific objectives
2. Regular merchandising at outlets
- surveying outlets
- organising and replenishing products on shelves
- monitoring product residues
- checking expiry dates, price tags
- supply and installation of POS materials
- monitoring special display
- taking photographs of product displays (before - after)
- liaising with point of sale staff to promote product availability and brand awareness
3. Monitoring marketing activities organised by retail chains at the point of sale
- monitoring of special product displays
- monitoring campaign activities
- monitoring the timely placement of advertisements
- informing on the quality of point-of-sale activities
4. Regular sales analysis with the client
- review of product range and placement dynamics
- summary of sales results
- target performance analysis
