Barbie 360 campaign

TASK - to update and present to the society BARBIE’s research on the development of children’s social skills and empathy.

Barbie’s research with Cardiff University found that children develop empathy and social skills by playing with dolls. In order to update this study in the Latvian context, together with Rimonne Rīga, we conducted a survey of Latvian parents to find out what role they attach to children’s toys in their development. In order to present the data and educate the target audience, we organized a LIVE discussion together with the Māmiņu Klubs and experts in the field. In order to reach the target audience and communicate the message several times, only relevant channels have been selected: social network leaders, advertising on Facebook, LIVE with the Māmiņu Klubs and media relations.