BEN&JERRY'S FREE CONE DAY

Objective: create a memorable and engaging brand experience, increase Ben&Jerry’s brand awareness, and encourage the audience to generate organic content on social media.

As part of the Ben&Jerry’s FREE DAY campaign, we organized an event combining free ice cream tasting, entertainment, and interactive activities. Visitors had the opportunity to participate in games, explore photo zones, engage in activities featuring branded giveaways, and share their experiences on social media, creating a positive and authentic interaction with the brand.

Throughout the event, the BSMS team provided full-cycle event execution - from planning and coordination to developing activity concepts, managing influencer collaborations, and integrating content creation opportunities to encourage social media engagement.

Outcome: the event attracted approximately 2000 visitors. Hundreds of Instagram Stories and social media posts were created, with attendees actively participating in activities and generating organic brand visibility and positive audience engagement across social platforms.