BEN&JERRY’S INFLUENCER COLLABORATION CAMPAIGN

Objective: To introduce audiences to the new Ben&Jerry’s flavours and increase brand awareness in Latvia.

For the campaign, we selected influencers with audiences of varying sizes, considering the quality of their content, audience engagement, and alignment with Ben&Jerry’s playful identity and core value. The influencers introduced the new flavours to their followers through creative and personal content.

Outcome:
~47 posts
~150K people reached
~9000€ in advertising value

BSMS managed the entire campaign - from influencer selection and product delivery to communication coordination and results analysis.