BISSELL New Product Launch and PR

Objective: To increase product awareness and ensure that Bissell is the first choice when thinking about a powerful, versatile, and accessible vacuum-cleaning solution.

We organized a special PR event to introduce the new Bissell vacuum cleaners and give guests the opportunity to experience them in practice. Influencers and media representatives were invited to the event, where throughout the evening they could not only learn more about the devices but also test them themselves through a range of interactive activities.

Several themed zones were created within the venue, each featuring carefully selected types of dirt to clearly demonstrate the capabilities of each vacuum cleaner. Guests also participated in small competitions and demonstrations where they could create messes and then see how easily they could be cleaned using Bissell devices.

During the event, influencers actively shared content on their social media channels — posting highlights from the event and later testing the vacuum cleaners in their own homes to demonstrate their performance in real-life situations.

Overall, the campaign reached an audience of more than 160,000 people, significantly increasing awareness of Bissell products across both social media and media platforms.