BRABANTIA & LÉKUÉ INFLUENCER COLLABORATIONS ACROSS THE BALTICS

Objective: to develop long-term influencer collaborations in Latvia, Lithuania and Estonia, turning kitchen and household products into relevant lifestyle content.

In each Baltic country, we select influencers whose lifestyles, professional expertise and values align with the identity of each brand. The collaboration formats are adapted to the local market and the interests of its audience.

Chefs demonstrate Lékué products through practical recipes, while lifestyle influencers incorporate Brabantia solutions into their homes and daily routines. This brings the brands’ quality, thoughtful design, sustainability, functionality and aesthetics to life through relevant content.

The BSMS team manages the entire process from A to Z: influencer research and selection, communication, contracting, product logistics, briefing, content review, publication planning and reporting.

Outcome: the products become part of credible everyday stories that clearly demonstrate their practical value and build a consistent presence for Brabantia and Lékué across the Baltic market.