Carolans pop up activities

TASK – despite the fact that the Carolans liqueur is known, the promotion of the sale for the product to the women’s audience was shortly before the anniversary. Plans, goals and tasks, especially in the end of the year, may become even exhausting, so by inspiring women to rest and breathe in daily haste, we created a pop-up recreation zone in the trade shop environment. Carolan, like a particularly generous drink, invited women to sit down, take a breath for a moment, and sip Carolan’s liqueur, choosing a gift at the time of purchase. Attracting attention to the pop-up recreation area contributed to the loyalty of the brand, as well as the increase in sales volumes.