Čili x Coca-Cola Product Lotteries: One Partnership, Different Business Goals

Objective: to drive sales, highlight key products and strengthen audience engagement by adapting the lottery concept each year to Čili and Coca-Cola’s business and communication needs.

For several consecutive years, we organised Čili x Coca-Cola lotteries in Latvia. Each campaign concept was developed around the priorities of that particular year. For example, when promoting Roman-style pizza, the grand prize was a trip to Rome, while in other years the lotteries were tailored to the summer season or the Back to School period.

The BSMS team managed the entire lottery process from A to Z - developing the idea, concept and lottery mechanics, creating the campaign website and design, sourcing prizes, coordinating the necessary documentation and communicating with all parties involved.

We also handled communication with the winners and prize distribution, taking care of all operational coordination. This meant that the client did not have to manage multiple suppliers and stages of the process separately, while each year we delivered a relevant, well-considered lottery tailored to the current business focus.