Fiskars FF'18

TASK – to draw consumers’ attention to the new Functional Form products. In the rush environment of stores, it is difficult to get people’s attention, but explaining the great qualities and quality of products is best possible with the help of consultants. Therefore, activities with added value – game/task were organised. A special digital game was programmed for this activity on a touchscreen, in which a person receives an award from Fiskar - a whisk. Consequently, while the consumer stays and plays the game, we get time to pass our message to the potential buyer. The result? 100%! At the end of the project, the products were sold out.