L’Oréal Professionnel Baltic Hair Show 2024

Digital Art House became a vibrant stage for the L’Oréal Professionnel Baltic Hair Show 2024 and the celebration of INOA’s 25th anniversary. More than 120 hairdressers and influencers from Latvia, Lithuania, and Estonia gathered here to enjoy an unforgettable show featuring professionals from the Baltics, Poland, and Portugal.

The entire event was organized by the BSMS team, who carefully managed every detail—from choosing the most suitable venue and creating the visual identity of the show to backstage logistics and guest entertainment programs.

To reflect the aesthetics of the INOA product line, special interior elements were created: green light filters, personalized bar decor, brand product displays, and hashtag designs on mirrors—all contributing to a harmonious and functional environment aligned with the brand's DNA.

The highlight of the event took place in the main hall of the Digital Art House, where around 30 projectors and artificial intelligence solutions were used to create an innovative and visually captivating show experience. AI was also used to design personalized name cards for the hairdressers, giving them a modern and creative touch.

Guests were welcomed with delicious finger foods that helped create a relaxed and friendly atmosphere. After the show, selected dishes were served—salads in small bowls, focaccia sandwiches, savory and sweet snacks. At the end of the evening, guests were treated to specially prepared cakes dedicated to INOA's 25th anniversary. The drink menu featured four original cocktails and refined wines.

Following the show, the atmosphere was further enhanced by dance music played by a DJ, enjoyable drinks, and snacks, ensuring a fantastic continuation of the evening.

Guests also had the opportunity to record a personalized Glambot video in front of a three-meter-high wall decorated with L’Oréal Professionnel and INOA illustrations—a unique and stylish souvenir from this special event.