MAGNUM INFLUENCER COLLABORATION CAMPAIGN

Objective: To increase awareness of the new Magnum products in Latvia through authentic influencer content.

As part of the campaign, we selected influencers with audiences of varying sizes whose content and values aligned with Magnum’s brand image. We invited them to try the products, share their impressions and showcase the new products in their own unique style, creating organic communication that highlighted Magnum’s premium image.

Outcome:
~71 pieces of content
~200k reach
~12000€ in advertising value

BSMS managed the entire campaign - from influencer selection to results analysis.