Night Lighter influencer campaign

Objective: to introduce Night Lighter drinks to young adults in Latvia and encourage product purchases.

During the campaign, 17 Latvian influencers showcased Night Lighter drinks on their social media profiles, attracting audience attention and generating interest in the product.

Influencers received specially prepared Night Lighter gift boxes containing the drinks as well as special colored light-up glasses to complement and highlight the campaign slogan “Light Up the Night.”

During the campaign, 20 videos were published, reaching a total of approximately 125,700 views. The content sparked active discussions in the comments, where users shared their experiences and opinions about Night Lighter drinks.