NUTELLA promotion

Objective: to increase sales of Nutella products by offering visitors product tastings and informing them about the Nutella lottery and current promotional offers.

15 Nutella promotional activities were organized in Riga shopping centers (Domina, Akropole, Alfa, Spice, Damme and Riga Plaza). During these activities, the promo staff introduced visitors to Nutella products, offered tastings, and informed them about the current Nutella lottery.

To create an even more special experience, promoters baked fresh pancakes on-site and topped them with Nutella spread, creating a delicious combination that attracted many interested visitors and created a pleasant atmosphere at the stand.