Opening of Armani stand at Stockmann

Objective: To ensure smooth organizational execution of the Armani Beauty stand opening event, creating a pleasant atmosphere and a technically well-thought-out environment.

In 2024, the new Armani Beauty stand was ceremoniously opened at department store Stockmann. During the event, guests were introduced to the new fragrance – Si Passione, while Armani team makeup artist Sarma Kraule showcased the latest makeup trends and shared professional tips.

The opening event was attended by influencers and well-known public figures, who had the opportunity to try out the latest Armani products, enjoy refined drinks and delicious snacks. Each guest had a ribbon scented with the new fragrance tied around their wrist and received a small, stylishly packaged gift bag.