Red Band TikTok campaign + EVENT ORGANISATION

Objective: to increase Red Band brand awareness among children, their parents, and young people, while strengthening the connection with the Red Band slogan.

Over a three-month period, we implemented a Red Band TikTok campaign centered around a contest using the filter “The Best Things to Do in Summer.”
The filter offered each user a personalized set of 10 summer activities, which users could rate on a scale from 1 to 10.

Users of the filter had the opportunity to enter a raffle for 10 specially designed gift boxes. The boxes were decorated with various motifs inspired by the Red Band candy assortment and were designed for coloring, offering a creative and interactive experience.

Influencers also received the gift boxes and shared videos on their social media profiles, talking about the filter and the prizes. This helped encourage user participation and increased the campaign’s reach to a wider audience.

During the campaign, more than ~390 UGC videos were created, and together with the marketing activities, the campaign reached 11.6 million unique users.

The campaign concluded with a party at AB Park, where visitors could participate in various activities in a special Red Band zone - from coloring illustrations and getting temporary tattoos to taking part in a bracelet-making workshop.