Samsung/tet

TASK - to introduce a new Samsung Galaxy Z Flip smartphone through a fascinating performance.

To put a focus on new smartphones feature, we set up a dance show with acrobatic elements. Those were to demonstrate the uniqueness of Samsung Galaxy Z Flip - its flexibility. Additionally to that, the place was decorated bringing some festive vibes to the event, where to celebrate new technologies coming into our daily life as well as to get to know the new Samsung smartphone. Keeping in mind the importance of today’s digital living, decorations and overall mood were designed to be shareable through social media, so attendees could hand over their experience and feelings from event.