TUPLA PRODUCT LOTTERY

Objective: To increase Tupla product sales and consumer engagement through a product lottery and an integrated marketing campaign across retail stores and digital channels.
The campaign was designed as an integrated solution in which the lottery mechanics, creative concept and advertising worked together to reach consumers across multiple touchpoints. In store promotion was supported by POS materials, including display stands and wobblers, as well as radio advertising. Digital channels complemented the campaign through influencer marketing, user-generated content (UGC) and advertising on Meta and TikTok.

The client received end-to-end campaign management from a single partner, covering everything from concept development and visual design to product lottery administration and advertising. BSMS developed the lottery rules and coordinated their approval with the relevant supervisory authority, obtained the necessary permit, organised prize procurement and distribution, managed communication with participants and winners, and oversaw campaign implementation and the preparation of the final report.
As a result, the entire integrated marketing campaign was coordinated under one roof, ensuring a consistent approach and a transparent process from concept to completion. The client could focus on brand and sales objectives while BSMS managed both the campaign execution and the legal and administrative aspects of the lottery.