Užavas alus: full brand representation

Full brand representation for local brewery Užavas alus implies sales activisation in stores as well as digital communication. With a help of key account management we succeeded to make improvements in assortment and price policy, moreover building relationships with category managers Užavas alus got deals with new retailers becoming more available for Latvians. At the same time marketing is taking care of the brand digital communication and content creation, ensuring customers are regularly informed about the brand, it’s various products, history, values and offers.