Merchandising is a set of activities that promote the sale of products at the point of sale, improving the shopping experience and fostering customer loyalty.


BSMS is a professional and reliable merchandising partner for brands in Latvia, Lithuania and Estonia.

Our services:

  • merchandising services (regular and project type)

  • sales promotion consultancy

  • merchandising audit

  • consultancy and guidance for new store floor plan and opening

  • development of merchandising strategy

  • mystery shopper services

Our team will provide merchandising services, taking care of the quality of sales and marketing activities at the point of sale:

1. Merchandising start-up:

  • - target definition

  • - point of sale analysis

  • - determining the frequency of visits to the outlets

  • - setting specific objectives

2. Regular merchandising at outlets

  • - surveying outlets

  • - organising and replenishing products on shelves

  • - monitoring product residues

  • - checking expiry dates, price tags

  • - supply and installation of POS materials

  • - monitoring special display

  • - taking photographs of product displays (before - after)

  • - liaising with point of sale staff to promote product availability and brand awareness

3. Monitoring marketing activities organised by retail chains at the point of sale

  • - monitoring of special product displays

  • - monitoring campaign activities

  • - monitoring the timely placement of advertisements

  • - informing on the quality of point-of-sale activities

4. Regular sales analysis with the client

  • - review of product range and placement dynamics

  • - summary of sales results

  • - target performance analysis

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